How attractive is it to use the internet while commuting? A work-attitude-based segmentation of Northern California commuters

摘要: Abstract We explore how the hypothetical provision of Wi-Fi on transit affects willingness non-transit commuters (solo drivers, ridesharers, and cyclists) in Northern California (N = 1402) to switch from their current mode public with internet access (PTWIA). Beyond prima facie interpretation our survey results, they shed light heterogeneously-perceived utility hands-free travel more generally, and, as such, speak an automated-vehicle future. develop latent class binary choice models likelihood switching PTWIA, stratified by commute mode. Each model identifies two classes, based largely work-related attitudes: solo drivers divide into work-oriented (22%) pleasure-oriented (78%); ridesharers over-traveled monotaskers (77%) multitasking (23%); cyclists (28%) non-work-oriented (72%). Thus, are a sizable majority users, also have much lower weighted probability PTWIA (0.17, average) compared (0.48). In sum, work-friendly can be appealing alternative those who oriented toward working (and especially commute), but (1) not for all them, (2) such people only constitute about quarter (in California). These results provide empirical insight extent which productive use time made possible automated vehicles will exploited future commuters.