Impacts of in‐store manufacturer brand expression on perceived value, relationship quality and attitudinal loyalty
作者： Philippe Aurier , Gilles Séré de Lanauze
DOI: 10.1108/09590551111177945
关键词:
摘要: … the store is where a manufacturer's brand can develop its image and its … brands in this sector, better controlled in‐store purchase experiences can lead to enhance brand perceived value…
emeraldinsight.com参考文章(92)
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