Scarcity and preference: an experiment on unavailability and product evaluation
作者： Theo M.M. Verhallen , Henry S.J. Robben
DOI: 10.1016/0167-4870(94)90007-8
关键词:
摘要: … However, extrinsic product cues may influence consumers’ … the owner or purchaser of that product. Hence, we believe that … availability will affect product evaluation and preference as …
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