作者: Basar Oztaysi , Sezi Cevik Onar , Cengiz Kahraman
DOI: 10.1007/978-3-319-66827-7_10
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摘要: Because of emerging technologies, a vast amount data can be stored and processed very easily. These advances also affect companies many new projects are being proposed. Business analytics is the umbrella term for these it denotes to skills, activities aiming at assessment exploration past performance gain an understanding better decision making. Data analytical models two main pillars business analytics. project grouped into three groups: (i) descriptive analytics, efforts understand what has happened in company, (ii) predictive figure out result future event, (iii) prescriptive use mathematical computational sciences suggest options take advantage results In this study prioritization method possible using Type-2 fuzzy AHP Proposed model composed six criteria namely, strategic value, competitiveness, customer relations, improved decision-making, operations, quality.