Market Orientation and Nonprofit Organizations

摘要: This paper discusses the concept of market orientation within context nonprofit organizations. Three elements orientation-market intelligence, intelligence dissemination, and responsiveness-are examined for their association with performance in A conceptual framework is developed which identifies select senior management characteristics, organizational external factors as key determinants subsequent In all, fourteen propositions are advanced future research. work posits that decision makers can create a by focusing on specific adapting to certain factors. The ultimate objective achieve sustain performance.