Market orientation in a developing economy public institution: Revisiting the Kohli and Jaworski's framework
作者： Mohammed A Mahmoud , Robert E Hinson , None
DOI: 10.1108/09513551211223758
关键词:
摘要: Purpose – The aim of this study is to generate insights into whether market orientation as defined by Kohli and Jaworski being practiced in the Ghanaian public sector.Design/methodology/approach Based on a case‐study local government, Accra Metropolitan Assembly (the Assembly), semi‐structured interviews were conducted with departmental heads their assistants collect data. A total 14 key informants participated interviews, sample size compared favourably prior qualitative studies.Findings assembly collects intelligence citizens' present needs, earning potential political technological environment, ignoring satisfaction development projects. Meetings are regularly held various units share discuss generated intelligence, yet one can see little consideration needs projects these discussions.Research limitations/implications Further research...
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