"It's an illusion, but it looks real!" Consumer affective, cognitive and behavioural responses to augmented reality applications
作者： Ana Javornik
DOI: 10.1080/0267257X.2016.1174726
关键词:
摘要: The paper investigates two augmented reality (AR) applications and corresponding consumer responses to their media characteristics. Firstly, it discusses the role of interactivity with …
sci-hub.se 参考文章(83)
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