Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences
作者： Tim Hilken , Ko de Ruyter , Mathew Chylinski , Dominik Mahr , Debbie I. Keeling
DOI: 10.1007/S11747-017-0541-X
关键词:
摘要: Driven by the proliferation of augmented reality (AR) technologies, many firms are pursuing a strategy of service augmentation to enhance customers' online service experiences …
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