The Effects of Cultural Familiarity and Value Similarity on Benevolence in the Export-import Relationship
作者： Dong-Jin Lee , Lee, Moonkyu , Francis M. Ulgado
DOI: 10.35152/SNUSJB.2007.13.1.005
关键词:
摘要: This study examines the effects of importer’s cultural familiarity and value similarity on benevolence towards its foreign exporter in an export-import relationship. The results indicate that both significantly affect commitment to relationship with partner. also affective has a positive effect altruistic calculative influence mutualistic benevolence. In turn, is shown have impact performance. Managerial implications for international marketers are discussed. Seoul Journal Business Volume 13, Number 1 (June 2007) * Main author, Professor Marketing, School Business, Yonsei University (jleedjlee@base.yonsei.ac.kr). ** Coauthor, (mlee@younsei.ac.kr). *** Associate College Management, Georgia Institute Technology (francis.ulgado@mgt.gatech.edu).
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