Consumer Trust, Value, and Loyalty in Relational Exchanges
作者： Deepak Sirdeshmukh , Jagdip Singh , Barry Sabol
DOI: 10.1509/JMKG.66.1.15.18449
关键词: Loyalty 、 Aviation 、 Management practices 、 Competence (human resources) 、 Conceptualization 、 Clothing 、 Trustworthiness 、 Service provider 、 Marketing 、 Business 、 Business and International Management
摘要: … Similarly, we hypothesize that value partially mediates the relationship between trust and loyalty. Direct effects of trust on loyalty may achieve significance, consistent with H11 and H12, …
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