Online information values for recreational travellers: a review of online sources in decision making for an unfamiliar long haul destination
作者： Robert Grant
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摘要: Acquisition or purchase of travel arrangements involves an exchange information which is theoretically suited for transfer from offline to online interaction. The ability digitise material and ease access through searchability based on metatags (Reedy Schullo, 2004, p 276) make the internet a potentially ideal medium gathering exchange. This paper reviews value sources consumer decision making high involvement experience product with multiple variable components points further research help our understanding electronic networks.
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