Sustainability Marketing: A Global Perspective

摘要: Sustainability Marketing: A Global Perspective provides a new sustainability-oriented vision of marketing for the twenty-first century. It has consumer focus with an emphasis on integrating sustainability principles into both theory and practical decision making managers. The book shows how complexities issues can be integrated decisions through systematic step-by-step approach. steps involve analysis socio-environmental priorities to complement conventional research; integration social, ethical environmental values strategy development; consumer-oriented mix replace outmoded producer-oriented ‘4 Ps’; finally go beyond responding social change contribute transformation more sustainable society. Without taking such steps, will continue drive global crises linked climate change, poverty, food shortages, oil depletion species extinction, instead helping tackle them. The is ideally suited students practitioners at many different levels disciplines including marketing, business or management.