The influence of personality factors on attitudes towards counterfeiting of luxury brands and purchase intention
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摘要: This paper examines how personality factors influence attitudes towards counterfeiting of luxury brands and purchase intention. Attitudes is found to A factor analysis the scale “attitudes brands” revealed two factors, which are “perceptions counterfeits” “social consequences”. Status consumption integrity strong influencers intention, whereas personal gratification, value consciousness, novelty seeking had weaker influencing relationships. The research findings can be used formulate strategies better counter counterfeiting.
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