Explaining Counterfeit Purchases – A Review and Preview

摘要: EXECUTIVE SUMMARY Introduction Counterfeiting has become an economic problem of international importance and led to a variety countermeasures based on lawful, political, administrative, or business techniques. In order develop appropriate countermeasures, understanding the general phenomenon counterfeiting as well specific reasons why people purchase counterfeit products seems expedient. The purpose our study is review number existing studies determinants consumers' intention products, in doing so, provide overview insights this topic identify potential gaps. Based results from one qualitative study, we try enhance contribution previous by providing further theoretical concepts explain motives when purchasing products. To purchases expand commodity theory, mood-based concepts, cognitive dissonance. these approaches, model developed that provides framework for future research endeavors. Previous For paper, defined mean original product with remarkable brand value worth copying already exists market. Its characteristics are copied into another product, which indistinguishable original, sold at lower price if it were original. Nevertheless consumers aware difference between two A uncovers indicate need investigation. First, prevalence quantitative designs such does not allow previously unknown researcher, nor possible underlying mechanisms might counterfeits beyond mere relationship variables. Due apparent lack profound have failed so far integrate their consistently more framework. Second, most stem North American South Asian countries. As culture been seen be important factor influencing software, music, movie piracy rates, expect same case purchases. Third, since differ various presumably also brands, would interesting investigate other brands those categories. Method comprises first focus groups second in-depth interviews. established convenience sample social sciences students ages twenty forty German university. groups, derived questions related new factors turned out relevant goods. step carried interviews gain information operating determinants. Altogether, twelve conducted persons who had experience use Results We discovered relating person, situation, can summarized under preliminary allows extensions. With respect found scarcity only influences perception but faked brand. Commodity theory investigation answering question whether how loss exclusivity induces decrease consumer demand it. …