Qualitative research in marketing: what can academics do better?
作者： James M. Crick
DOI: 10.1080/0965254X.2020.1743738
关键词:
摘要: Qualitative research is designed to generate in-depth and subjective findings to build theory. Combined with the quantitative bias of top-tier journals, many qualitative researchers do not …
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lboro.ac.uk 参考文章(214)
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