Multi-Stage Information Processing Behavior: An Experimental Investigation:

作者: Naresh K. Malhotra

DOI: 10.1007/BF02721899

关键词:

摘要: This paper presents an operationalization of Srinivasan's model for examining multi-stage information processing behavior. Based on theoretical considerations, specific hypotheses regarding behavior are posited. An experimental investigation undertaken to test these is described.

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