Cross-cultural Communication Model in International Business

作者: Pin Lick Soo Hoo

DOI: 10.15405/EPSBS.2016.08.30

关键词:

摘要: The importance of cross-cultural communication in international business negotiations has been extensively investigated for many years due to global environments. Many scholars believe the influence culture on negotiation contributed outcome. This article offers critical insight into theoretical link cultural dimensions negotiators. proposed model provided this study helps practitioners identify effective communicative behaviour negotiations. © 2016 Published by Future Academy www.FutureAcademy.org.uk

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