Learning from the future : competitive foresight scenarios

摘要: Partial table of contents: INTRODUCTION TO SCENARIO LEARNING. Integrating Strategy and Scenarios (L. Fahey & R. Randall). Using to Identify, Analyze, Manage Uncertainty (B. Marsh). BASIC APPROACHES CONSTRUCTING SCENARIOS. Scenario Planning: Mapping the Paths Desired Future (D. Mason). Testing Your Strategies in (C. Perrottet). for Global Investment New Century (P. Schwartz J. Ogilvy). APPLICATION IN DIVERSE CONTEXTS. Competitor Scenarios: Projecting a Rival's Marketplace Fahey). MANAGING THE ORGANIZATIONAL CONTEXT FOR Articulating Business Idea: The Key Relevant (K. van der Heijden). Cross-Scenario Planning Process Randall Wilson). Notes. About Author. Index.