Global mindset – a cognitive driver of small and medium‐sized enterprise internationalization

摘要: Purpose – Global mindset has gained the respectable attention of international business scholars. is a multidisciplinary concept comprised cognitive and cultural dimensions which both influence behavior decision making firm. The key purpose this paper to demonstrate that global crucial driver small medium‐sized enterprise (SME) internationalization process. In order do so, it aims establish link between export performance outcomes.Design/methodology/approach Using literature review, conceptual model was developed. Data were obtained through survey questionnaire analyzed using partial least squares (PLS) path modeling on sample 121 exporting SMEs in Croatia.Findings Findings study suggest positively, directly significantly related performance. Furthermore, assessed ...