摘要: PART I: CONSUMER-TO-CONSUMER INFLUENCE: THE RISING POWER OF CONSUMERS 1. Marketing in Evolution 2. The 21st Century Consumer Landscape: New Realities 3. Targeting Consumers the Era of Web 2.0 4. Word-of-Mouth Influence II: CONNECTED MARKETING: MEASUREMENT, APPROACHES, AND TECHNIQUES 5. Word Mouth and Social Media Research Measurement 6. Listening to Engaging 7. Connected Techniques 8. Viral Live Buzz 9. Synthesis a Look Future
amazon.com参考文章(0)