Analysis of fashion consumers’ motives to engage in electronic word-of-mouth communication through social media platforms
作者： Julia Wolny , Claudia Mueller
DOI: 10.1080/0267257X.2013.778324
关键词:
摘要: … Literature differentiates between situational involvement (also termed product involvement), … intention to perform behaviour, this study included actual self-reported behaviour (eWOM …
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