News concreteness and visual-verbal association: Do news pictures narrow the recall gap between concrete and abstract news?
作者： PRABU DAVID
DOI: 10.1111/J.1468-2958.1998.TB00442.X
关键词:
摘要: In three experiments with difficult stimuli, it was found that the addition of a representative picture to a news item improves recall of that item. Second, as predicted by dual-coding theory (DCT), concrete news items were recalled better than abstract news items (Experiments 2 and 3). Furthermore, concrete news items benefited more from the addition of a news picture than did abstract news items (Experiment 3). In Experiment 4, it was found that news concreteness was strongly correlated with various picture attributes, including …
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