CSR Identity - A Social Network Perspective

作者: Fk , Fares Khalil

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摘要: There has been rampant research on the topics of Corporate Social Responsibility (CSR) and Organizational Identity (OI) but relatively little work done in combining both to understand how CSR affects an organization‟s members, particularly, their identification with OI. We follow a few studies that looked at from constructionist perspective which regards identity as product inter-subjective process reality construction (e.g. Humphreys & Brown, 2008; Lauring Thomsen, 2009); where our study differs is taking social network analytic approach initial attempt theoretically empirically explore concept influence standpoint Salancik Pfeffer, 1978). develop test 2-component model consists Perceptions Valuations precursors Identity. Our analysis was two-fold we (1) explored link between Perceptions, Valuations, Identification, (2) used for organizational members‟ Valuations. adjusted based findings some post hoc indicating Valuation act mediator Identification. Further, results suggested acts Identification through its thus supporting view identity. shown operate mainly group closure informal centrality (power) brokerage Valuation. conclude paper interpretation discussion applications limitations.

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