South Australian farmers’ markets: tools for enhancing the multifunctionality of Australian agriculture

作者: Simon J. Fielke , Douglas K. Bardsley

DOI: 10.1007/S10708-012-9464-8

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摘要: This paper critically examines the role of farmers’ markets in Australian agriculture. A case study is undertaken South Australia, where all stallholders at three situated Adelaide, Willunga and Berri were surveyed regarding their production marketing techniques. Overall responses supported literature highlighting importance to producers who chose exploit this niche. strong co-reliance on ‘wholesale sales’ was also recognised, suggesting an important integration productivist post-productivist approaches agricultural development. Of most promise for long-term sustainability evidence that certain groups farmers found be realising potential these other alternative markets, terms risk reducing capacity, diversifying include various conservation values into enterprises. These less concerned about market fluctuations more with issues social equity, environmental health having fun, which meant they unwittingly epitomised goals political ecology, by challenging dominant methods marketing. It seems recognised direct nature transactions would sow beneficial social, economic ‘seeds’ change. Finally, it argued policies improve access reduce cost participation assist small scale evolve smoothly a multifunctional era.

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