The Self-Perception Connection: Why Consumers Devalue Unattractive Produce:
作者： Rebecca Walker Reczek , Lauren Grewal , Cait Lamberton , Jillian Hmurovic
DOI: 10.25384/SAGE.C.4337192.V1
关键词:
摘要: … value of the self-signal or by reducing consumers’ negative self-… First, we identify altered selfperceptions as a novel … Moreover, we show that consumers’ devaluation response is not …
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