Social Media Coming to the Mall: A Cross-Channel Response
作者： Bart H. M. Gerritsen , Klaus Solberg Soilen , Pieter Bas de Visser , Philip J. M. Hoogreef , Kimberly Hulst
DOI: 10.1007/978-3-319-07404-7_7
关键词:
摘要: Traditional shopping malls experience the effects of expanding online shopping. In addition, social media grew as a platform for customer orientation and expression. In-mall retail must …
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