Perceptual Differences of Marketing Journals: A Worldwide Perspective

摘要: The practice of evaluating faculty and business schools based on their journal publications has increased the emphasis research output in peer reviewed journals. Since standings are a frequently debated issue, this study seeks to examine perceptual differences journals between different segments marketing academics. Based worldwide online survey, assessed terms four subjective quality metrics: familiarity, average rank position, percent respondents who classify as top tier, readership. It is demonstrated that an individual's geographic origin, interests or affiliation can have significant impact rankings.