Internal marketing: a review and some interdisciplinary research challenges
作者： Richard J. Varey
DOI: 10.1108/09564239510078849
关键词:
摘要: … of internal marketing as it relates toorganizational change management. The literature on marketing, … or internal customer concept. This seems tohave grown out of an organizational …
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researchgate.net 参考文章(101)
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