Families, food, and pester power: beyond the blame game?

摘要: Given the moral and medical panic surrounding rising rates of childhood obesity, there has been much debate about who on what is to be blamed, with parents HFSS (high fat, salt, sugar) food advertising often censured for their role. In this paper, we review literature obesity pester power, broader context consumer socialization within family. We then discuss findings from a questionnaire focus group study 8–11 year old children in New Zealand exploring aspects experiences everyday snack consumption. ads were well-represented repertoire favorite ads, they reported being influenced by these. However, accounts snacking highlighted extent which actual consumption was shaped parental agendas concerns. Although gravitated towards less healthy foods, fruit, vegetables included categorization snacks, perhaps reflecting level monitoring gatekeeping exerted parents, established ground rules many cases directly controlled access although limits imposed varied according context. The generally accepting this, drew range strategies tactics preferred snacks. conclude considering implications seek provide diet others concerned health public policy, suggest some avenues developing knowledge area. Copyright © 2007 John Wiley & Sons, Ltd.