作者: Forest L. Reinhardt
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摘要: Preface Acknowledgements 1. The Environment as a Business Problem 2. Environmental Product Differentiation 3. Managing Competitors 4. Reducing Costs within the Firm 5. Redefining Markets 6. Risk and Uncertainty 7. Integrating Practice: Information, Incentives, Institutions 8. Future of Management Appendix-Basic Approaches to Index About Author