System and method of obtaining and using anonymous data

摘要: A system and method that anonymously collects uses consumer purchase data, including radio frequency metrics, linked to individual characteristics, demographic attitudinal profiles of each user, while protecting user's identities. Uniquely identifying information about the user is not requested or recorded, keeping users anonymous protected from unrequested solicitations, identity theft, disclosure individually any third party. This data can then be used for a variety purposes, mass marketing, targeted market research.