Marketing Management: Strategies and Programs

摘要: Part One: Managerial Perspectives on Marketing 1. Market Orientation, Management, and the Planning Process 2. Corporate Two: Situation Analysis 3. 4. Target Marketing: Segmentation Positioning For Competitive Advantage 5. Measurement 6. Profitability Productivity Three: Strategies Programs 7. 8. Product-Development 9. Pricing 10. Advertising 11. Sales-Promotion Direct 12. Sales Distribution 13. Managing Four: Coordination Control 14. Organizing 15. The Annual Plan