What is a label worth? Defining the alternatives to organic for US wool producers

摘要: Purpose – As sustainability efforts have increased across the apparel and textile industries, consumers are being exposed to an increasing variety of information label claims. The purpose this paper is determine consumer willingness pay (WTP) for locally produced animal fiber products with organic alternative labeling schemes, which included eco‐friendly, natural sustainable.Design/methodology/approach Experimental auctions were used elicit bids on wool socks from three Southern US states. Means computed various bids, as well bid differences before after definitions. To test significance, non‐parametric Wilcoxon signed‐rank tests matched pairs performed all investigated.Findings Consumers indicated higher WTP versions over conventional socks, highest exhibited organic. further definitions provided. Natural eco‐friendly had la...