A pricing model for group-buying auction based on customers' waiting-time

作者: Mahyar Sharif Vaghefi , Mahrad Sharif Vaghefi , Neshat Beheshti

DOI: 10.1007/S11002-013-9262-1

关键词:

摘要: Group-buying auction is a new business model in e-commerce. This has its own characteristics that make it distinct from other types of auctions. Customers' waiting time an inherent attribute for group-buying auction. However, this rarely considered the previous pricing models. Therefore, finding appropriate seems to be great importance. In paper, with help game-theory concepts and according each customer's auction, duopolistic market proposed which takes into account both customers' sellers' satisfaction. The shows awareness Internet so important if lower than boundary value, then seller could not compete market. emphasizes on economies scale as significant factor success also stresses importance gaining customers product value

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