E-selling
作者： Petri Parvinen , Harri Oinas-Kukkonen , Maurits Kaptein
DOI: 10.1016/J.ELERAP.2014.10.007
关键词:
摘要: E-selling is defined as a concept separate from e-commerce, e-marketing and e-retailing.Existing knowledge HCI, persuasive technology flow are used to advance e-selling research.The presented dimensions of motivate IS practitioners explore the new areas application. an activity that distinct e-retailing. conceptualized be computer-human dialog characterized by digital spatio-temporal locus, psychology online persuasion, complex perceptions value. This definition warrants user experience human immersion key premises for understanding e-selling. The ability combine these with different value drivers identified success. theoretical conceptual article opens avenues research design into service engagement.
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