Marketing Organic Foods through Conventional Retail Outlets
作者： Shahidul Islam
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摘要: This study was designed to (1) understand consumer behavior for buying organic foods, (2) find out premium prices consumers pay and (3) identify reasons why want more foods. A tri-partite information gathering process including review of literature, collection retail price data interviewing their WTP revealed that the magnitude foods relative conventional counterparts varies by items, times, grocery outlets, most customers strongly agree are healthier, chemical free, environmentally friendly, better quality.
na-businesspress.com 参考文章(33)
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