Consumer attitudes, knowledge, and consumption of organic yogurt
作者： Ellen J. Van Loo , My Nguyen Hoang Diem , Zuzanna Pieniak , Wim Verbeke
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摘要: The segment of organic products occupies an increasingly important place in dairy assortments. European Union (EU) introduced a new EU logo 2010 with the aim harmonizing its sector and boosting consumer trust food. This study focuses on yogurt investigates awareness knowledge logo. Consumers evaluate as superior compared conventional healthiness, environmental friendliness, quality, safety. More frequent buyers have stronger belief that is superior. willingness-to-pay for ranged from premium 15% nonbuyers to 40% habitual buyers, indicating market potential this product. A structural equations model reveals positive association between knowledge, attitudes, frequency purchasing consuming yogurt. Nevertheless, remains rather low, which suggests need more effective information campaigns marketing actions.
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