作者: Matthew J. Stone
DOI: 10.1016/J.TOURMAN.2016.06.002
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摘要: Abstract This study investigated the phenomenon of tourists delegating decisions to others. An American survey (n = 404) found a key exception individual decision-making models. Rather than making their own decisions, respondents frequently delegated including where go, what do, and eat others traveling with them (called “social surrogates”). A median 25 percent destination choice, 50 dining activity while traveling. Because individuals may not make all customers be equal importance tourism marketers. Some have little no role in choice (as they defer decisions), (social surrogates) hold great influence over (by decisions). Thus, identifying actual decision makers, rather just considering tourists, necessary understand tourist consumer behavior. It is proposed are theoretically distinct from or group decisions.