Attentional Behavior of Users on the Move Towards Pervasive Advertising Media
作者： Johann Schrammel , Elke Mattheiss , Susen Döbelt , Lucas Paletta , Alexander Almer
DOI: 10.1007/978-0-85729-352-7_14
关键词:
摘要: In this chapter we analyze the attention of users on move towards pervasive advertising media. We report findings two multi-sensor eye tracking studies designed to provide a better understanding actual attentional behavior in different public environments. first study 106 participants were equipped with technology and asked use transportation vehicles information screens. second 16 stroll through shopping street for about 15 min, during time indicators their focus (eye tracking, movement pose tracking) captured. Motion data was correlated identify typical patterns attention. results these studies, then discuss implications main finally reflect used research methodology.
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