Alternative Views of ICT & TIME: An Application of Scenario Analysis and Platform Theory

摘要: Innovations such as smartphones, laptops, tablets, and different forms of wireless Internet are transforming the nature e-Commerce. Traditional industries being thrust into age consumers force firms to adapt their anywhere, anytime, any device (AWATAD) lifestyle. This shift increasingly relies on digital platforms act intermediaries that enable businesses reach customers. The current changes dynamic discontinuous players from outside traditional industry boundaries changing competitive landscape. paper analyzes data executives in telecommunications, information, media entertainment (TIME) industries, a sector undergoing substantial change. Using platform theory an analytical lens, this applies Scenario Analysis turn key uncertainties illustrative futures can guide managerial action. provides practical guidance TIME demonstrates how method enables researchers communicate theory-based insights practitioners relevant way.