Are We Teaching Ethics in Marketing?: A Survey of Students' Attitudes and Perceptions
作者： J. Richard Shannon , Robert L. Berl
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摘要: This is a descriptive study which examined the attitudes and perceptions of 273 business students at eight universities across U.S. towards ethics education. The results indicate that perceive level discussion ethical issues ranges from less than adequate in some marketing courses to others. Sales/sales management received highest ratings for coverage issues, while transportation/logistics scored lowest. also finds believe, quite strongly, worthwhile important. Many feel course business/marketing should be required more they would take such course, if offered, even it was not required.
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