City make‐overs: The place marketing of melbourne during the kennett years, 1992–99

摘要: Abstract Over the past two decades, emergence of a new global economic order has triggered an intensification competition between cities for footloose investment capital and tourism. Some have proven to be more successful than others at this form civic boosterism through adoption place promotion marketing. Unfortunately, most research on contemporary urban phenomenon focused Northern Europe United States, not Australia. To redress imbalance, paper examines why intercity intensified, outlining main features marketing then examining how Kennett Coalition government place‐marketed Melbourne Victoria within Asia‐Pacific Rim region. It attempts assess whether campaign succeeded highlights number limitations with mode analysis.