One size fits all? Managing trust and privacy on social networking sites in Russia and Germany

摘要: When it comes to platform sustainability, mitigating user privacy concerns and enhancing trust represent two major tasks providers of Social Networking Sites (SNSs) are facing today. State-of-the-art research advocates reliance on the justice-based measures as possible means address these challenges. However, increasingly expanding into foreign markets, effectiveness in a cross-cultural setting is questioned. In an attempt this set issues, study we build existing model examine impact culture robustness four ensuring trust. Survey responses from German Russian SNS members used evaluate structural equation models, which then compared. We find that perceptions regarding Procedural Informational Justice universally important hence should be addressed part basic strategy by provider. collectivistic countries like Russia, Distributive Interpersonal can additionally applied. Beyond practical implications, our makes significant contribution theoretical discourse role determining individual behavior.