Leveraging Trust and Privacy Concerns in Online Social Networks: An Empirical Study

摘要: Unprecedented success of Online Social Networks, such as Facebook, has been recently overshadowed by the privacy risks they imply. Weary concerns and unable to construct their identity in desired way, users may restrict or even terminate platform activities. Even though this means a considerable business risk for these platforms, so far there have no studies on how enable social network providers address problems. This study fills gap adopting fairness perspective analyze related measures at disposal provider. In Structural Equation Model with 237 subjects we find that ensuring interactional procedural justice are two important strategies support user participation platform.