A Western franchise in Shanghai, China: a late entrant’s success
作者： Robin E Roberts , Lorelle Frazer , Park Thaichon
DOI: 10.1080/0965254X.2020.1823457
关键词:
摘要: This research examines the timing of a food retail franchise's entry into Shanghai, China. Previous literature espouses the benefits of early movers, but there is a lack of focus on …
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