A comparative study of visitors to urban, coastal and rural areas. Evidence from the Island of Crete

摘要: Taking as a case three diverse geographical locations, the coastal resort of Amoudara, city Heraklion and village Archanes, all them within border Prefecture on island Crete, aim this study has been set to provide better understanding differences between urban, rural tourists based attributes place they visit. Although due various limitations results cannot be generalized beyond population, it was intriguing find in motivations preferences which are consequence socio-demographic, motivation travel-related variables. Based these differences, provides implications for future decision making target specific market segments.