Percepção de Moradores de uma Cidade Sede sobre a Copa do Mundo de Futebol 2014

摘要: The 2014 football world cup, in Brazil, aroused expectations about the final result, particularly its impacts generated during preparation. objective of this research was to investigate citizens’ environmental perception, city Natal/RN, changes caused by mega-event. questionnaire responded voluntarily 214 residents different areas Metropolitan Region. age mean among participants 35 years old. 53% were male and majority had degree instruction between high school graduated. Participants evaluated more positively event than after ending. tourism, employment image (advertising) better evaluated. Traffic presented lower evaluations both moments. It can be concluded that do not believe improvement obtained with event.