"Una nueva copa en un nuevo país" Intervenciones urbanas y creación de ciudades para el Mundial de Fútbol Brasil 2014

摘要: This article discusses the intense interventions of contemporary urban restructuring that have contributed to construction National Brand and their impact on city its spaces. The architecture cities is strategic importance in a national image which seeks benefit from global market. At same time it can also constitute threat autonomy cities, giving rise new centers power between local, international structures. Mega-events become strategy for economic interests sphere, key tactics rebranding nation this context. 2014 World Cup Brazil living example these dynamics legitimize positive strong “idea nation”, recognized internationally as “Brazil takes off”. We seek demonstrate implications such market strategies remain open debate. They are paradoxical, dynamic subject reversal values. imply succession private over public with real risks long-term legitimacy permanent cities.