Unlocking the Hidden Value of Concepts: A Cognitive Approach to Business Model Innovation
作者： Luis L. Martins , Violina P. Rindova , Bruce E. Greenbaum
DOI: 10.1002/SEJ.1191
关键词:
摘要: We advance a theory of how business models can be innovated proactively in the absence exogenous changes, through processes generative cognition. contribute to cognitive perspective strategy by analyzing as schemas that organize managerial understandings about design firms' value-creating activities and exchanges theorizing they for proactive schema change. Drawing on psychology research two major which individuals change their cope with novelty, analogical reasoning conceptual combination, we theorize firm-level strategic designing innovative models. Copyright © 2015 Strategic Management Society.
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