作者: Terry Bienstock , Gary Weiner , Lance Eisenberg , Albert Angel , Barry Leeper
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摘要: A multi-channel process enrolls user-viewers via VOD inputs and supplemental communications channels (cell phone, VoIP, land-line telephone, Internet or fax). Goods are advertised for the shop on-demand (OD) user's interactive TV (STB enabled set). buy-now command is sent with STB-ID code to cable head end (HE) OD client application operative thereat computer server. If set ID matches approved list at HE, a purchase-confirmation user STB-TV from HE. One methodology sends local confirm metadata specially configured VA asset. Supplemental handle confirms user. not enrolled, network gathers user-viewer profile data. The lists user-selectable supple-comm message format (email, voice, text, Non-enrollees may be given discounts enroll. PINs also used control purchasing processes.